Ever built a building without a blueprint? Ever made a dress without a pattern? Then don’t run your business without a game plan.
"I’m not sure how much I should be investing or what to prioritize in order to get the results I need. I feel like I’m just throwing money away"
"These agencies I’ve hired keep asking me for direction and I don’t know what to tell them. I’m relying on them to be the experts"
"When my freelancer brings me work to review, I’m always disappointed, but I don’t know what to tell them to make it better"
"I don’t know how to tell if what we’re doing is working or not"
I’ve spent the last 20 years working for marketing agencies ranging from international to local boutique, guiding clients through the process of building and executing marketing strategies that help them achieve their goals. Having worked with everything from multi-million dollar budgets to startups, I know what it takes to set a business owner up for success.
My experience has proven that the number one differentiator between businesses that succeed and businesses that fail is the presence of a clear, documented plan that is in total alignment with the business owner’s vision.
My mission is to empower business owners to take ownership of their strategy and have total confidence in their game plan for growth.
Clarify your brand so you can execute it consistently every time
Create a user journey for your clients so you know where to find them
Conduct a SWOT analysis of your competitors to find ways for you to stand out
Craft unique, compelling market dominating value propositions
Set clear goals for your marketing based on your own customer data
Prioritize the tactics that are right for your business, your customers and your budget
Evaluate your marketing to know what’s working and what’s not working
Properly brief a VA, freelancer or agency to get what you want
Conquer the world and do what you are meant to be doing
20 years of working for various agencies has enabled me to narrow in the common denominators that I have seen deliver the most impactful results for clients. I’ve removed the ‘fluff’ and kept only the most powerful exercises.
Each masterclass within the course consists of multiple lessons and a digital workbook for your to fill out as your go. I encourage you to take your time with the content, completing the workbook in the moment while the information is fresh, then coming back the next day to review what you’ve crafted to see if it still feels right. Time invested varies based on ability to concentrate, attention span, distractions, how quickly you pick up the information and how much time you want to spend crafting your plan within the workbook.
I totally understand not having the time to invest in taking the course and wanting the reassurance of a professional to craft the strategy for you! This is an option available to you, however, you should be aware that you will still need to be involved in the process of crafting the approach as the gameplan can only be successful it it’s rooted in the reality of your business, your customers and your business goals.
I offer a money-back guarantee that this framework will give you confidence and empower you with all the information you need to craft a game plan that will deliver real results for your business, If you complete all of the content and fill out the workbook, but find that it wasn’t beneficial, your investment in the course will be refunded to you.